Aurum Fitness operates five separate gym branches, each with its own energy, equipment, and identity, and Woohoo Health Club needed a site that could turn browsers into members without a single phone call. Both had the same underlying problem: a static website can't capture what a gym actually feels like.
For Aurum, we built one unified platform that houses five distinct immersive branch experiences inside it. It's a single website, but scrolling through each branch section feels like physically walking through that specific gym floor, its equipment, and its space. For Woohoo, we built a conversion-first site engineered around one job: getting a visitor to fill out that contact form.
Aurum Fitness × Woohoo Health Club in Frame
What we walked into
Five Branches, No Unified Front Door
Aurum's five locations had no single digital home. Each felt disconnected, and there was no way to showcase the full brand in one place.
Static Pages Couldn't Sell the Energy
A gym is a physical, sensory experience. Flat pages of stock photography and copy failed to communicate what walking into any Aurum branch actually feels like.
Booking Friction
Prospective members had to call or walk in to get real information, creating drop-off at exactly the moment interest was highest.
A Front Desk That Closes
Member and lead engagement was limited to staffed hours. Outside of that window, both gyms were effectively invisible.
What we built
Built a single website housing five independently immersive branch experiences for Aurum, each with its own scroll-driven identity, under one cohesive brand shell.
Designed seamless switching between branches so visitors can explore the one nearest them without ever feeling like they've left the main site.
Used scroll-triggered motion and spatial layout to simulate walking through each gym floor, its equipment, energy, and space, directly in the browser.
Built always-on booking and contact flows for both brands, so interest converts to action without waiting on staffed hours.
Stripped the Woohoo site down to a single-minded conversion path built around the contact form as the primary goal.