Mercedes-Benz × Ducati
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Case Study: AI Automation

Mercedes-Benz × Ducati

Lead outreach that once took 47 hours now completes in 90 seconds.

Industry
Automotive & Luxury Dealership
Timeline
2–3 Months
Services
AI Automation · CRM Integration · Call Intelligence
Overview

Dealership leads are only worth as much as how fast you reach them. The industry standard for a dealership to follow up on a new inquiry is around 47 hours, long enough for a hot lead to go cold, or walk into a competitor's showroom instead.

LS OptimAIze built an AI-driven lead outreach system for Mercedes-Benz and Ducati dealership leads that collapses that window to 90 seconds. The moment a lead comes in, the AI scores it, reaches out, logs everything into a built-in CRM automatically, and transcribes every call into next steps for the sales team, with almost none of it requiring manual work.

90s
Response Time
47hr
Industry Standard
~1900×
Faster First Contact
Snapshot

Mercedes-Benz × Ducati in Frame

Mercedes-Benz × Ducati snapshot
The Problem

What we walked into

01

The 47-Hour Problem

Industry-standard dealership follow-up times run around 47 hours. By the time a rep calls back, high-intent buyers had often already moved on.

02

Manual Lead Scoring

Sales teams were manually sifting through every lead to judge quality and priority, burning hours that should have gone into actually closing.

03

No Visibility Into Calls

Once a call happened, the outcome and next steps lived only in a rep's memory or scattered notes. Nothing structured, nothing searchable.

04

A Disconnected CRM

Lead data had to be entered by hand into the CRM, creating lag, inconsistency, and gaps between what happened and what got recorded.

Scope of Work

What we built

AI Lead-Scoring Engine

Every inbound lead is automatically scored the moment it arrives, so the highest-intent buyers are prioritized without a human touching the queue.

90-Second Outreach Trigger

Built the automation pipeline that fires outreach within 90 seconds of lead capture, turning the industry's 47-hour standard into a same-minute response.

Built-In CRM

Every interaction updates the CRM in real time as it happens, removing manual data entry and keeping the sales team working off live, accurate records.

Call Intelligence

Calls are automatically transcribed and analyzed, surfacing clear next steps for the sales team instead of relying on memory or handwritten notes.

The Results

Response time to new leads dropped from an industry-standard 47 hours to 90 seconds, the difference between catching a buyer at peak intent and losing them to a faster competitor.

Manual admin work across scoring, logging, and note-taking dropped sharply, freeing the sales team to focus on conversations that actually close deals.

With call intelligence and an always-current CRM, the dealership now has full visibility into every lead's journey, end to end.

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